Helped take a startup from no marketing function to Forbes, BBC and TED.
Joined as Social Media Manager and left as Head of Brand. Helped build the marketing function from the ground up alongside a growing team. Part of the effort behind a $24m funding announcement, coverage in Forbes, Wired, The Times, BBC and a CEO TED Talk. Contributed to LinkedIn growing to 11.5k followers and 200k+ app downloads. Led the brand pivot from B2C to B2B that repositioned the business for enterprise clients.
457 qualified leads from zero. Three years in, still compounding.
Started with no website, no CRM and no pipeline. Built the full recruitment funnel across 6 channels. Website, SEO, blog content, TikTok, Facebook and Google Ads. Blog posts written in 2024 are still generating driver and passenger assistant applications in 2026. Peak month: 79 leads in March 2025.
Positioned a growing STEM education brand for the right audience.
Worked closely with the CEO to sharpen brand positioning, build a content strategy that matched their audience and produce content that represented the product well. Sharp strategy, on-brand execution, measurable results.
Social and content for the Ministry of Defence, Home Office and FCO.
Content and strategy for campaigns across the Ministry of Defence, Home Office and Foreign and Commonwealth Office. Compliance-heavy briefs where every word is scrutinised. Delivered on time, every time.
Video production for one of London's leading independent schools.
Videography commissioned by Eltham College, producing content that supports their editorial and marketing output. Clean, institution-quality work that does the brand justice.
Helped a premium detailing brand present itself properly online.
Strategy and positioning work for Valet Freak, a London-based premium mobile car valeting and detailing business. Helped define how the brand communicates its quality to attract the right customers.
Social strategy and UX feedback for a London meal prep business.
Provided a comprehensive social media strategy focused on revenue growth, alongside website UX testing and improvement recommendations. Practical, actionable work that the founder could implement immediately.
AI workshop and social campaign delivery for a national DAB radio station.
Delivered a workshop on using AI for script writing that improved workflows for presenters and producers across the station. Also planned and produced content for the Jalsa Salana social media campaign, managing multiple stakeholders throughout.