From early-stage startups to government campaigns, influencer content to local business growth — here is what the last decade has actually looked like.
2023 — Present
Founder, FN&Co
Marketing Consultancy — London
Founded FN&Co to give small and growing businesses access to senior marketing thinking without agency overhead. Current clients include Sherwood T Group (SEN transport), with active work across social media, paid ads, SEO, content and brand strategy. Presenter and Social Media Strategist for Voice of Islam.
2018 — 2022
Head of Social Media → Head of Marketing → Head of Brand
Logically — AI Startup (Pre-seed to Series A)
Four years inside one of the UK's most ambitious AI startups. Built the entire marketing function from the ground up — grew the team 3x, secured press coverage in Forbes, BBC and TED, managed a $24m funding announcement, drove 200k+ app downloads, and led the brand pivot from B2C to B2B. This is where the FN&Co way of working was built.
Prior to Logically
Social Media & Content Strategist
Zinc Network (Government Campaigns)
Delivered content and social media strategy for campaigns across the Ministry of Defence, Home Office and Foreign & Commonwealth Office through Zinc Network. Government-grade communications — accuracy, tone and compliance were non-negotiable.
Prior to Logically
Content Manager — Influencer Campaign
Chunkz Ramadan Campaign
Managed the upload, scheduling and delivery of all content across a Ramadan influencer campaign featuring Chunkz and a full roster of influencers. Individual Snapchat stories were pulling over 21,000 views per day organically — all managed end to end.
