Industries — Startups
Marketing built by someone who has actually been there.
Four years inside an AI startup, joined as Social Media Manager, left as Head of Marketing. Pre-seed to Series A. Forbes, Wired, BBC, TED. We know what works on a runway and what wastes it.
The problem
Hiring an in-house marketer at pre-seed is usually a mistake.
They cost six figures with NI and equity. They take three months to ramp. You don't know what good looks like yet. By the time you do, they've made expensive decisions you cannot easily reverse.
Agencies are the other extreme. Generalists with no founder context, billing hours on a Notion doc you'll never open.
There is a third option. Senior marketing thinking, on demand, from someone who has built the function from zero inside a company that went pre-seed to Series A.
What we do
The marketing function, on demand.
GTM strategy
For consumer apps, B2B SaaS, or category-defining products. Stage-appropriate, runway-aware, measurable. Built and shipped, not just documented.
Brand and positioning
The story, the visual identity, the messaging. Earns trust quickly with customers, investors and press.
PR and founder visibility
From Forbes 30 Under 30 to TED Talks. We know how founder visibility compounds, and how to land it.
FAQ
Questions founders ask.
When should I hire a head of marketing in-house?
Usually around Series A, when you have product-market fit signals and a budget that can absorb the cost. Before that, fractional senior support and execution partners get you further per pound.
Do you work with B2B and B2C?
Both. We've shipped GTM for a consumer app and a B2B product inside the same company. Different playbooks, same fundamentals.
Can you support fundraising comms?
Yes. Pitch decks, founder positioning, funding announcement coordination, post-raise PR. We managed the announcement for a $24m round.
What's the engagement structure?
Bespoke. Some founders need a strategy sprint, others need ongoing fractional CMO support. We'll figure out what actually fits.
Tell us about the company.
Honest call. We will tell you whether we can help or whether you need something different.